The first morning of June in Benzie County has a particular quality that locals and frequent visitors both recognize. The light hits the water differently than it does in August. Fewer boats. Fewer voices. Just the kind of stillness that makes people start doing math about their retirement timelines.
That feeling is part of what this newsletter was built around. Not just the market data, not just the regulatory updates, but the larger fact that Northern Michigan means something to the people who own property here. You are not managing an asset class. You are tending a place. And for the past six months, this newsletter has tried to give you better information so you can do that with more confidence and fewer expensive surprises.
Six months in, here is what we have learned, what the data actually showed, and where the second-home market across this region appears to be heading into 2026.
Regulation Has Been the Dominant Story
When we launched in December, the working assumption among many owners was that the major short-term rental regulatory battles had already been fought. That assumption did not hold. Township-level ordinance activity across Leelanau, Antrim, Benzie, and Emmet counties remained consistent through the spring and into early summer, and it followed a recognizable pattern: not outright bans, but incremental tightening that adds friction for absentee owners who are not paying close attention.
Peninsula Township on Old Mission expanded its enforcement calendar to include shoulder-season inspections. Several townships in Leelanau County updated neighbor notification requirements. Emmet County, which covers the Petoskey and Harbor Springs corridor, saw increased township-level discussion that picked up noticeably in the second quarter. None of these developments made regional news. All of them mattered to owners in those areas.
The consistent finding across six months of tracking: owners who rely entirely on their property manager to flag regulatory changes are operating with a meaningful information delay. Managers are often excellent at what they do. They are not, however, incentivized to proactively surface rule changes that might prompt an uncomfortable conversation about reduced rental nights or additional compliance costs. That gap is exactly why this newsletter exists.
What the Rental Market Actually Showed
The aggregate short-term rental numbers for Northern Michigan looked solid through the first half of 2025, and in some submarkets they genuinely were. Glen Arbor continued to post some of the strongest occupancy rates in the region, with June and July performance that most markets in the Midwest would envy. Torch Lake properties with private docks and more than three bedrooms consistently outperformed the broader Antrim County average, particularly on peak weekends.
The more nuanced picture emerged in the shoulder months and in inland markets. Benzie County properties near Beulah and Crystal Lake showed meaningful occupancy gaps compared to comparable lakefront listings in Leelanau during May and September. That is not a knock on those properties. It reflects the reality that different submarkets have different demand curves, and flat-rate pricing strategies tend to leave money on the table at both ends of the season.
The owners who performed best were not necessarily the ones with the best properties. They were the ones who adopted dynamic pricing and adjusted their minimum-stay requirements in the six to eight weeks before peak season opened. Readers who implemented tools like PriceLabs or Wheelhouse before Memorial Day reported meaningfully better results than those who held fixed pricing into June. One subscriber in Elk Rapids put it plainly: she had been leaving roughly $4,000 per summer on the table, and she recovered most of it in her first season using a dynamic pricing tool. That kind of return is repeatable for owners willing to put in the setup work.
The Contractor Problem Is Real, and It Has a Solution
No topic generated more reader response over the past six months than contractor access for absentee owners. The volume of replies was almost comedic, which tells you something about how widespread the frustration is. You are not alone if your last three contractor calls went unanswered.
What the reporting revealed is that the path to reliable trades in Northern Michigan runs almost entirely through referrals from people who already have a contractor's attention. Cold outreach from out-of-state owners, no matter how politely worded, tends to land at the bottom of a queue that already runs deep. The owners who consistently get work done are the ones who leverage existing relationships: home watch companies, local real estate agents who stay in touch after the sale, and property managers with strong vendor networks.
The framing matters more than most people expect. "Do you know a good contractor?" produces a list. "Can you introduce me to someone you use regularly?" produces a relationship. One reader in Benzie County, Karen Larson, applied that shift after reading our contractor outreach issue in the spring. She had been trying for three summers to get a deck replacement scheduled. Within three weeks of changing her approach, she had two contractors who showed up when they said they would. The deck is now complete. Tom will retire in about a year. We will call that a success on all fronts.
The Market Heading Into the 3rd Quarter 2026
Transaction volume in the lakefront segment has remained subdued compared to the 2021 and 2022 peaks, but the quality of what is selling has shifted noticeably. Well-priced properties in Suttons Bay and Empire have seen days-on-market tighten since April. Properties with recent capital improvements are moving. Properties carrying visible deferred maintenance are sitting, sometimes at prices that would have sold easily three years ago.
Buyers in this market have recalibrated. They are patient, specific, and pricing in the cost of work that sellers have not yet done. For owners planning to sell in the next two to three years, that calculus argues for addressing the largest deferred maintenance items now rather than discounting for them later.
On the regulatory side, the pattern we have tracked suggests that townships adjacent to already-regulated areas tend to follow within 12 to 18 months. If you own in a township that has felt quiet, that quiet is worth monitoring rather than assuming. The Emmet County corridor, stretching from Petoskey south toward Harbor Springs, bears particular attention heading into fall.
Property tax assessments across Grand Traverse and Leelanau counties are expected to reflect continued upward pressure on assessed values. For owners who purchased before 2022, that likely means a formal review of your assessment is worth the time. For owners planning to convert a second home to a primary residence, Michigan's homestead exemption process and the Proposal A uncapping rules deserve a careful look before the move happens, not after. We are covering both in detail in our next issue.
What Comes Next
This newsletter will turn its attention in the second half of 2026 toward a few specific topics that the past six months have pointed toward repeatedly. The property tax challenge process comes first, timed to the fall assessment cycle. A Trusted Vendor Directory covering all six of our target counties is in development for paid subscribers. And we will be publishing a full-time residency guide for owners who are moving toward year-round Northern Michigan living, covering healthcare infrastructure, seasonal business patterns, winter social fabric, and what the financial transition actually looks like on a fixed income.
If any of those topics describe your situation, you are not alone, and you are in the right place.
Six months of publishing this newsletter has confirmed the original premise. Absentee owners across Northern Michigan are making significant decisions on incomplete information, and the cost of that gap shows up in regulatory penalties, missed rental revenue, deferred maintenance that compounds, and vendor relationships that never get built. Closing that gap, one issue at a time, is the work.
Thank you for reading, for replying, and occasionally for correcting us when we got something wrong. The corrections are the best part, and we mean that.
Northern Michigan Property Insider covers second-home ownership across Leelanau, Antrim, Benzie, Charlevoix, Emmet, and Grand Traverse counties. Data referenced in this issue draws on AirDNA occupancy and ADR reporting, Michigan county equalization records, and reader-submitted experience. This newsletter does not constitute legal or financial advice.

