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Matthew William
Matthew William

Michigan-based Sr. Editor sharing smart insights for Northern Michigan second homeowners.

Real Estate

+1

Drive It Before You Buy It: 7 Northern Michigan Routes That Tell You What the Listing Photos Won't

Oct 5, 2026

•

6 min read

Drive It Before You Buy It: 7 Northern Michigan Routes That Tell You What the Listing Photos Won't

Seven test drives that reveal winter access, shoreline direction, and village proximity before you make an offer

Matthew William
Gretta Huffman
Matthew William, +1

Mortgages

+2

What 6.95 Percent Really Costs on a Northern Michigan Second Home

Sep 21, 2026

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6 min read

What 6.95 Percent Really Costs on a Northern Michigan Second Home

And the three moves that beat waiting for rates to fall

Matthew William
Gretta Huffman
Matthew William, +1

Real Estate

+1

Why the Next 75 Days May Be the Most Interesting Buying Window of 2026

Sep 13, 2026

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5 min read

Why the Next 75 Days May Be the Most Interesting Buying Window of 2026

Fall Buying Season in Northern Michigan: Less Competition, More Negotiating Power

Matthew William
Matthew William

Monitoring

+4

What the Northern Michigan Second-Home Market Is Actually Telling Us

Sep 13, 2026

•

5 min read

What the Northern Michigan Second-Home Market Is Actually Telling Us

And Where It's Heading

Matthew William
Matthew William

Real Estate

+2

6-Month Anniversary Issue: What We've Learned About the Northern Michigan Second Home Market

Jun 16, 2026

•

5 min read

6-Month Anniversary Issue: What We've Learned About the Northern Michigan Second Home Market

And where it's heading in 2026

Matthew William
Matthew William

Real Estate

+2

The $5,000 Upgrade Question: Hot Tub, New Dock, or Kitchen Remodel?

Jun 8, 2026

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5 min read

The $5,000 Upgrade Question: Hot Tub, New Dock, or Kitchen Remodel?

What Actually Pays Back at a Northern Michigan Rental

Matthew William
Matthew William

Real Estate

+3

MAY MARKET REPORT

Jun 1, 2026

•

6 min read

MAY MARKET REPORT

Grand Traverse, Leelanau, and Benzie County STR Performance | Spring Lakefront Sold Comps | Three Submarkets to Watch This Summer

Matthew William
Matthew William

Readiness

+3

The Memorial Day Arrival Checklist: 12 Things to Confirm Before You Pull Into the Driveway

May 4, 2026

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5 min read

The Memorial Day Arrival Checklist: 12 Things to Confirm Before You Pull Into the Driveway

What to Confirm, Schedule, and Stock Before the Season's Most Important Weekend

Matthew William
Matthew William

Real Estate

+2

The Out-of-State Owner's Home Improvement ROI Guide: What Upgrades Actually Pay Off at Your Northern Michigan Property

Apr 28, 2026

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5 min read

The Out-of-State Owner's Home Improvement ROI Guide: What Upgrades Actually Pay Off at Your Northern Michigan Property

A Northern Michigan contractor pricing guide for second homeowners: which upgrades protect your asset, which boost rental income, and which are just expensive personal preferences.

Matthew William
Gretta Huffman
Matthew William, +1

Real Estate

+2

The Waterfront Buyer's Market Your Neighbor Doesn't Know About Yet

Apr 20, 2026

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4 min read

The Waterfront Buyer's Market Your Neighbor Doesn't Know About Yet

Grand Traverse County waterfront sales jumped nearly 29 percent last year. Here's what the shift in values means for what you already own — and what you might buy next.

Matthew William
Matthew William

Resources

+2

How to Get a Northern Michigan Contractor to Actually Call You Back

Apr 2, 2026

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8 min read

How to Get a Northern Michigan Contractor to Actually Call You Back

Here's why your calls aren't landing — and exactly what to say instead.

Matthew William
Matthew William

Resources

+1

Short-Term Rental Rules in Northern Michigan: A Township-by-Township Breakdown for 2025-2026

Apr 1, 2026

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10 min read

Short-Term Rental Rules in Northern Michigan: A Township-by-Township Breakdown for 2025-2026

Leelanau County short term rental permit requirements 2025-2026

Matthew William
Matthew William

Resources

+1

Michigan Property Tax Assessment Challenge: A Step-by-Step Guide for Second Home Owners

Mar 31, 2026

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6 min read

Michigan Property Tax Assessment Challenge: A Step-by-Step Guide for Second Home Owners

Why most second-home owners leave real money sitting on the table every single year.

Matthew William
Matthew William

Repairs

+4

The Spring Opening Checklist for Northern Michigan Second Homes: 14 Things to Do Before Your First Visit

Mar 29, 2026

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6 min read

The Spring Opening Checklist for Northern Michigan Second Homes: 14 Things to Do Before Your First Visit

Dock timing, well pump checks, HVAC filters, propane, pest entry points — and the one call you should make this week.

Matthew William
Matthew William

Northern Michigan Property Insider

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Northern Michigan Property Insider

Local intelligence for absentee owners, vacation homeowners, and aspiring buyers—featuring Northern Michigan property insights, seasonal guidance, and practical ownership advice.

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